- Location .
- Client . Approved by Pablo / Somerset House
- Specification . Art Exhibition
- Works . Concept Design, Detail Design, Exhibition Design
Approved by Pablo is a London based art collaborative organization that curates, produces and instigates art.
A(by)P produces ephemeral and immersive experiential events that put forward a new model for presenting, promoting and approaching art, allowing for early- to mid-career artists to focus also on curating – as opposed to simply exhibiting.
PLDO adopted the key attributes that make up the A(by)P experience – originality, a sense of fun, transparency and functionality – to develop a graphic language that expresses an alternative take on the traditionally accepted concept of the art gallery.
For this, we aimed for the objectification of abstraction, providing a multi-channel and multi-sensorial art experience, from beginning to end. A(by)P’s identity is a constant work in progress, adapting and transforming itself by taking into account its surroundings and the talent of the people behind it.